GDRFA Dubai and Emaratech AI Assistant: Smarter service. More human interaction. Easier adoption.
A brand film animation that made a government AI service feel intuitive, trustworthy, and ready to use.
For GDRFA Dubai and Emaratech, Tiny Big Things produced a brand film animation introducing an AI-powered assistant designed to simplify visa-related government services.
The animation turned advanced functionality into a clear, reassuring service story built around convenience, personalisation, and multilingual access.
The challenge was not just to present an AI assistant. It was to make a government-facing digital service feel intuitive, trustworthy, and genuinely helpful across languages, devices, and user needs.
A technically complex product had to land as a simple, human story.
Tiny Big Things produced a narrative-led brand animation anchored in a real visa renewal use case. A friendly AI persona combined with clear service moments, cross-device usability, multilingual support, and voice interaction.
The film made the assistant feel practical, accessible, and ready to adopt.
Whether it's a brand film, an event centrepiece, or a presentation that has to perform — bring us the brief.
→ Start the conversation