e& at GITEX Global: One stand. An entire world built from light.
Ten years as creative lead on the region's most competitive tech stage.
For ten consecutive years, Tiny Big Things has served as the creative and artistic lead behind e&'s presence at GITEX Global, in collaboration with BUT Global on technical production.
The brief is never a single film. It's an entire content world built across the largest LED canvas at the show: 43 screen zones and roughly 1,100 m² of LED, renewed each year around a new narrative.
GITEX is the most competitive stage in the region's tech calendar. Every brand fights for attention across screens, scale, and spectacle.
The challenge is to take e&'s yearly narrative — its product launches, its sub-brands, its strategic positioning — and translate it into a coherent visual experience that holds across 43 screen zones without ever feeling like a loop reel, in front of 170,000 visitors moving through the venue over six days.
A full scenario architecture: concepting, narrative design, scene flow, motion language, sub-brand integration, and production strategy — sequenced across every screen zone of the stand.
A year of creative work compressed into six days of live activation, designed to stop visitors long enough to take in the story e& wanted to tell.
Whether it's a brand film, an event centrepiece, or a presentation that has to perform — bring us the brief.
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